A FAQ page often works well

As an entrepreneur, you've probably received the same question from customers a few times already. What does it cost? How long does it take? Do you also work outside the city? You no longer ask yourself these questions, but a new visitor to your website will. It's worth putting those questions literally on your website, with a short and clear answer next to them. Not hidden in a long text, but separately, as a question and answer one below the other. That sounds simple, and it is, but it has two advantages that aren't immediately obvious. Why this works for visitors A visitor who comes to your website is usually looking for an answer to a concrete question. If that question and answer are clearly on the page, someone doesn't need to call or email to find out something you could have told them anyway. That saves you time, and it saves the visitor effort. People who quickly find an answer are more likely to stay on a website and more likely to get in touch for things that do require customization. Why this also works for AI assistants The second advantage is about how AI assistants like ChatGPT or Copilot deal with websites. These assistants try, when someone asks a question, to find a short and clear answer that they can take over or summarize. A page where a question and answer are clearly together is easier for such an assistant to use than a long flowing text in which the answer is hidden somewhere in the middle. This doesn't mean you suddenly have to come up with a hundred questions. Ten to fifteen questions that you frequently receive in practice are enough to start with. Think of questions about price, delivery time, service area, warranty, or what an initial appointment looks like. Write the answer the way you would explain it verbally to a customer at the counter. No marketing language, just the answer. It helps to give this page a logical name, such as "frequently asked questions" or "questions and answers", and make it clearly accessible from the main menu of your website. A page that is well hidden gets hardly visited and is also found less quickly by search engines. One last tip: keep this page up to date. If your prices change or you no longer work in a certain area, update the answer. Outdated information on a FAQ page is more annoying than no FAQ page, because people assume it's correct. Setting up such a page takes you an hour or two, spread over a few days if you need to think about the right wording in between. That's little time for something that directly helps both your visitors and the assistants that people use nowadays.