The designs
Each design is shown below at actual size, without photographs. This way you assess the structure rather than the imagery — that comes later, and it goes in the places the design has provided for it.
Craftsman
Construction, roofing, installation, engineering — who wants to convince through workDark band at the top with a proof panel beside it, amber-colored accent, round cards and a dark panel in the middle. Confident; shows figures instead of promises.
Space for 5 photographs.
View at actual size →Factory
Manufacturers and suppliers: building materials, systems, machines, technologySteel-grey header with the telephone number in it, projects as image tiles and a hard properties list. For those selling a product where the proof lies on the construction site.
Space for 5 photographs.
View at actual size →Showcase
Shops and studios with a collection: fashion, bridal wear, interior, jewelleryA full-screen opening with the promise on the right, four cards falling over it, and then calm blocks of image and text. Light, spacious and with a serif typeface.
Space for 12 photos.
View at actual size →Workshop
Construction, installation, roofing, gardeners, tradesLight and calm. Plenty of white, a classical header and one dark accent color. Services listed as numbered items, not as cards.
Space for 4 photographs.
View at actual size →Frame
Engineering, industry, construction companies, studios, makersDark and crisp. Large photograph beside the promise, services in a grid frame, one bright signal color. Modern and businesslike.
Space for 3 photographs.
View at actual size →Practice
Advice, legal, financial, care, practicesWarm and calm, text first. A fixed column with contact information beside your story — in this type of work, trust comes from the text and not from a photograph.
Space for 3 photographs.
View at actual size →