Knowledge base
Alles over gevonden worden
Uw klanten zoeken bij Google en steeds vaker bij een assistent. Hieronder staat per onderwerp wat daarvoor nodig is — 16 pagina's, geschreven voor ondernemers en niet voor marketeers.
Per AI-assistent 3
ChatGPT, Claude, Gemini en de anderen — wat elk van hen anders doet.
- ClaudeBot: what it is and whether you should allow it ClaudeBot reads your website for the AI assistant Claude. What exactly does this little robot do, and are there benefits to granting access for your business.
- How does your company appear in ChatGPT's answers? Practical explanation of how ChatGPT chooses sources and what you can do to be mentioned as a business.
- What does NOT work to get into Perplexity Five common mistakes that do not help to be used by Perplexity as a source, and what makes the difference with other AI assistants.
Per branche 8
Hoe klanten in uw vak zoeken, en wat een assistent nodig heeft om u te noemen.
- AI discoverability for a plumber Why an AI assistant may or may not mention your plumbing business in the event of a water leak, and what you can do about it.
- The five mistakes photographers make most often online Why your photography website misses customers and AI assistants. Five common mistakes and how to fix them, without jargon.
- The five mistakes web agencies make most often online A web agency builds sites for others, but its own discoverability often falls short. These are the five most common mistakes.
- How customers search for an auto repair shop via an AI assistant How an AI assistant finds your garage when asked about brand and MOT price. What you need to put on your website to be mentioned.
- How customers search for an accounting firm via an AI assistant More and more entrepreneurs are asking an AI assistant about an accounting firm. Read what such an assistant looks for and how you can stand out.
- How customers find a plumber via an AI assistant More and more people ask an AI assistant for a plumber. Read what that assistant needs to be able to mention your business.
- How customers search for a locksmith via an AI assistant More and more people ask an AI assistant for a locksmith nearby. This is how you ensure your business appears in that answer.
- What must appear on a webshop website Price, inventory and return policy: what a webshop must display to convince customers and AI assistants. Concrete and without jargon.
De controlepunten 4
De punten die wij bij elke scan nalopen, één voor één uitgelegd.
- Can Google actually see your website? An incorrect file can block Google without you noticing. Here's how you check whether your site is open to search engines.
- Why internal links must not use redirects Internal links that redirect first cost speed and clarity. What the problem is, how you see it, and what needs to happen.
- Why does my product page appear three times in Google? Your webshop has one product but ten URLs through filters and tracking codes. This is how you recognize the problem and solve it.
- Why is my footer full of links and is that a problem Your footer is full of links to individual place names and keywords. Read what that does to your findability and what you change about it.
Begrippen 1
Naslag: wat een term betekent en waarom hij ertoe doet.
- What is llms.txt? Explanation of llms.txt: what the file does, why it belongs to discoverability, how you check whether you have it and which misconception often occurs.
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