What's new
New platforms, expansions to existing systems, and what we encounter in building that's worth writing about.
What an AI assistant needs to find you
AI assistants only answer about your business if your website states that clearly and factually.
Read more →Why text on your website is more important than a photo
AI assistants and Google read text, not images, so information in a picture or pdf is often simply missed.
Read more →What a sitemap does for your website
A sitemap is a list of your pages that helps search engines and AI assistants find everything on your website.
Read more →Write for people, then AI will understand it too
An AI assistant reads your website the same way a customer does: clear, simple language works better than fancy marketing copy.
Read more →Why plain text matters more than beautiful design
AI assistants and search engines primarily read the text on your website, so make sure it is clear and complete.
Read more →What an AI assistant reads on your website
AI assistants search for facts, not atmosphere, and that changes what you can best place on your website.
Read more →Why clear texts help AI assistants
AI assistants prefer to cite a clear sentence with facts over marketing copy, and you can adjust that on your website today.
Read more →Why clear language keeps your website discoverable
An AI assistant reads your website differently than Google, and that means clear language is more important than ever.
Read more →Why plain text is more important than a pretty picture
AI assistants read text, not pictures, so a clear text page helps your customers find an answer faster.
Read more →Why simple language on your website works better
Clear, ordinary language about what you do helps search engines and AI assistants understand and display your business.
Read more →Why your page title really matters
A page's title determines whether Google and AI assistants understand what your page is about, and you can check this yourself today.
Read more →Why AI assistants read your text differently than Google
AI assistants don't search for loose keywords but for complete answers, and that changes how you can best write about your business.
Read more →Text in an image is not found
Place important information as actual text on your website, not embedded in a photo or image, otherwise no one will be able to read it digitally.
Read more →What an AI assistant reads on your website
AI assistants like ChatGPT read the text on your website to determine what you do, so clear text helps.
Read more →Why AI assistants sometimes don't read your website
The difference between what you see on your website and what an AI assistant can read from it, and what you can do about it.
Read more →Why text on your website matters just as much
Put important information as readable text on your website, not as an image, otherwise Google and AI assistants won't find it.
Read more →Put your key information in text format too
Google and AI assistants cannot read text hidden in images or videos, so place core information in plain text on your site.
Read more →What a sitemap does for your website
A sitemap is a list of your pages that helps search engines and AI assistants understand and crawl your website.
Read more →Why an AI assistant reads your website differently
An AI assistant does not search for keywords but direct answers, and that requires different texts than for Google.
Read more →A FAQ page often works well
A clear page with frequently asked questions helps visitors and AI assistants understand your business faster.
Read more →Why your website must be readable for AI as well
Increasingly, people are asking ChatGPT or Perplexity to find a company, so your website must also be understandable for those assistants.
Read more →What an AI assistant can tell about your company
AI assistants like ChatGPT read your website differently than Google does, and that has consequences for what they say about your company.
Read more →Your page title is more important than you think
Your page title determines what people see in Google and what AI assistants quote, and you can adjust it today.
Read more →Why an AI assistant reads your site differently than Google
AI assistants like ChatGPT read your website differently than Google, and that has consequences for how your business is found.
Read more →Can an AI assistant actually read your website?
More and more people ask ChatGPT or Google to find a business; your website needs to be suitable for that.
Read more →Why your about-us page is becoming more important
A clear about-us page helps not only visitors, but also AI assistants that answer questions about your company.
Read more →Why plain language works better than keywords
Clear, natural text on your website works better for Google and AI assistants than pages filled with stuffed keywords.
Read more →Why AI assistants need your business information
Explain why clear text about who you are and what you do becomes more important now that AI assistants refer people to businesses.
Read more →How an AI assistant reads your website
An explanation of the difference between being findable in Google and being recognized by AI assistants, and what that means for the text on your website.
Read more →What appears on your page truly matters
The title and description of your page determine how Google and AI assistants present your business to people searching.
Read more →What a sitemap actually does for your website
A sitemap is a list of your pages that helps search engines and AI assistants crawl your website.
Read more →Write your website for people, not for robots
Clear, factual texts on your website perform better with Google and AI assistants than beautifully crafted marketing language.
Read more →The same data everywhere, that really counts
If your company name, address and phone number are not exactly the same everywhere on the internet, you will be found less easily.
Read more →Why clear text matters more than beautiful design
Both Google and AI assistants need to be able to read and understand your website, and that works better with clear text than with beautiful images alone.
Read more →Why text in an image remains invisible
Text that you place in an image cannot be read by Google and AI assistants, with the result that this information does not exist for them.
Read more →Why your page title deserves more attention
A clear page title helps both Google and AI assistants understand what your page is about, and you can check this yourself today.
Read more →Why clear texts are becoming increasingly important
AI assistants read your website like a visitor does, so clear and factual texts help you be found correctly.
Read more →Is important info actually displayed as text on your site
AI assistants read text, not images, so information in a picture is often not found.
Read more →