Why your about-us page is becoming more important

You probably have an about-us page on your website. At many companies, it is a page that was created years ago and has not been updated since. Yet this page is becoming increasingly important. AI assistants like ChatGPT or Google Gemini nowadays answer questions such as who owns this company, what exactly does this company do, or where is this company located. Those assistants do not make up that answer from nothing. They get it from your website, and especially from the pages where you yourself write factual information about your company. What an AI assistant needs An AI assistant looks for concrete, factual sentences. Not beautiful stories or promotional texts, but simple facts. Who founded the company and when. Which services or products you provide exactly. In which location or region you are active. How someone can contact you. If that information is not stated anywhere clearly, or is hidden among general marketing language, then an AI assistant has little to work with. The result is that the assistant skips over your company, or worse, gives an incorrect answer because it obtains the information from somewhere else. What you can do today Open your own about-us page and read it as if you knew nothing about the company. Does it state literally what you do, for whom, and where? Not in vague terms like innovative solutions or personal approach, but concretely. For example: we repair heating boilers for private customers in the Utrecht region, since 2011. Also check that your company name, address and contact details are written the same way everywhere. On your website, in your Google Business Profile, on social media. Small differences, such as an abbreviation in one place and the full name in another, make it harder for an AI assistant to be sure it is about the same company. It is not a matter of writing more text. It is a matter of clear, factual sentences that are not open to multiple interpretations. An assistant, and indeed also a visitor in a hurry, benefits more from that than from three paragraphs about your passion for quality. This is something you can do yourself, without needing technical knowledge for it. Take ten minutes today and read your about-us page with this perspective. There is a good chance you will quickly find a few sentences that could be more concrete.