Can an AI assistant actually read your website?

Nowadays, when someone has a question, they don't just type it into Google anymore. Increasingly, that question is posed to an AI assistant, which then searches websites for an answer. This is a different way of searching than we are used to, and it requires something different from a website. An AI assistant cannot read images. If your business's opening hours are in a photo of a sign on the door, or if your services are only visible in an animation or a complicated menu, then the assistant simply misses that information. It only takes text that it can read and understand. What does this mean in practice It means that your business's core information must simply be in text on the page. What you do, for whom, where you are located, what it costs or roughly costs, and how someone can contact you. Not hidden in a PDF that must be downloaded separately, not only in a video, but readable text on the page itself. It also helps if that text is structured with clear headings. An AI assistant, like a search engine, reads a page more easily if there is structure in it. A heading that says "Opening hours" followed by the times themselves is as convenient for a machine as it is for a visitor who wants to know something quickly. What you can check today Go to your own website and try to answer a simple question using only the text you see, without looking at images. Can you find what your business does? Can you find the contact details without clicking on a separate contact form where the details themselves are not on the page? If you have to search or click to find something simple, then that applies to an assistant trying to read your page as well. Another point is the title of the page and the short description that appears below it in search results. That piece of text is often the first thing an assistant receives to determine whether your page is relevant to the question being asked. A title like "Home" or "Welcome" says nothing. A title that says what you do and where does. This is not a matter of applying tricks to rank higher. It is simply making sure that the information you already have is actually readable for something that is not human but does process text. Many websites were built years ago with the idea that a visitor clicks around and searches themselves. That still works for people who take the time, but an assistant does not do that in the same way. If you are unsure whether your website meets this requirement, it is not a major project to check this. Look at the most important page, read it as a stranger who knows nothing about your business, and ask yourself whether the basic questions are simply answered there in text. That is all that is needed today to know where you stand.