What an AI assistant reads on your website

More and more people ask an AI assistant a question instead of searching via Google. They ask, for example, which plumber is nearby, or which company offers a particular service. That assistant then needs to find out what your company does from somewhere. Usually that's your own website. How an AI assistant reads An AI assistant does not read images and does not interpret beautiful sentences with a lot of feeling. It takes plain text from your pages and tries to distill facts from it: what does this company do, where is it located, what does it cost approximately, who is it intended for. If that information is not stated clearly in text anywhere, the assistant cannot do anything with it. Many websites tell these kinds of things only implicitly. A photographer, for example, puts a portfolio online without explicitly saying anywhere that he photographs weddings in Utrecht and the surrounding area. A visitor understands that by looking at the photos, but an AI assistant does not automatically understand that. It has to read it in black and white somewhere. So it is not about tricks or adding extra technology. It is about simply writing down what you do, in normal sentences, on the pages that cover those topics. What work you do exactly. In which places or region. For what type of customer. What approximately the range of prices is, if you can provide that. That kind of concrete, factual text is just as useful to an AI assistant as to a visitor who quickly wants to know if you are the right party. What you can do today Open your own website and read the text as if you knew nothing about your company. Is it stated somewhere clearly what you do, for whom, and where? Not in a slogan, but in a normal sentence. If that is not there, that is an easy gap to fix. You do not need to make long stories out of it. One or two sentences per page that factually describe what is to be found do a lot already. For example on a services page: what the service entails, for what type of assignment this is suitable, and in which region you work. On the contact page: where you are based and how someone makes an appointment. It is the same text that also helps regular visitors and Google. No separate version is needed for AI assistants. Clear, factual text works for both. The difference is that an AI assistant can guess less than a human. What is not said in words does not really exist for that assistant. If you are unsure whether your own text is clear enough, by all means ask someone who does not know your company. Have them summarize in a few sentences what you do, purely based on your website. Does that match what you would say yourself? If not, then you know where the text can be a bit more concrete.