Is important info actually displayed as text on your site

Many entrepreneurs put important information in a nicely designed image. An infographic with opening hours, a banner with the services you offer, or a logo with the text 'your specialist in... for 20 years' in it. That works fine for the human eye. For an AI assistant looking for information about your business, it is invisible. Why that happens When someone asks ChatGPT, Perplexity or another AI assistant which installer nearby is good, or what a business actually does, that assistant reads the text on your website. No images, no design, only the words that exist as text in the source code. If your address, your opening hours or the explanation of your services are only in an image, the AI simply won't see it. For the system it is just as invisible as a piece of text that you place upside down on a table. This differs from how it used to work with Google. Search engines could still pick up a bit of context via the name of a file or via alternative text on an image. AI assistants that compile an answer are much less good at that. They prefer to work with flowing, readable text. What you can do today Go to your own website and critically review which information is only in visual material. Think of an open-closed schedule in a pdf, a price table as an image, or an explanation of your working method that is incorporated into a graphically designed page. Everything you think is important for a customer to know must also simply be present as readable text on the page. That doesn't mean you have to get rid of that nice design. You can keep the image for appearance, and below or next to it add the same information once more as plain text. That takes little effort and helps both the visitor who cannot see the page properly and the system that reads the page without eyes. A few places where this often goes wrong: the opening hours on the contact page, the list of services on the homepage, and the overview of rates or packages. Check those three pages first. Is the key information literally there in words, or does someone have to open an image to understand it? It is a small, technical point, but it does make a difference in how complete and accurate an AI assistant can tell about your business. Not because the system needs to be smarter, but because you simply make it easier to read what is already on your site.