What an AI assistant reads on your website

More and more people are no longer asking their questions to Google, but to an AI assistant. For example, they ask which plumber in their area also works on Saturdays, or which accountant has experience with freelancers in the hospitality sector. That assistant then has to get an answer from somewhere, and that's often your website. The problem is that many websites are not written to answer such a question. They are written to convey a feeling. Sentences like we stand for quality and personal attention sound nice to a visitor, but an AI assistant doesn't get anything out of that. It searches for concrete information: what exactly do you do, for whom, in which area, and on what terms. What an AI assistant needs Suppose you run a moving company. An AI assistant that receives a question about moves in Utrecht looks for clear points of reference. Do you work in Utrecht and the surrounding area. Do you also do international moves or only within the Netherlands. Do you offer a packing service or does the customer have to do that themselves. This kind of facts is often not on websites at all, or it is hidden in a long text full of atmospheric words. It actually works no differently than when you would explain it to a new employee. That employee gets nothing out of we are a close-knit team with a passion for our craft. That employee wants to know what the rules are, what the exceptions are and where the boundaries lie. That is exactly what an AI assistant wants to know too, only on behalf of your potential customer. What you can do today Go to your own website and read your About Us page and your Services page as if you were a stranger who knows nothing about your business. Ask yourself a few simple questions. Is it clearly stated in which area you work. Is it stated what a customer gets exactly for which price, or at least how the price comes about. Is it stated who your service is suitable for and who it is not. If the answer is no, you don't have to immediately overhaul the entire website. Just add a paragraph in which you list those facts. No marketing language, just the bare facts as you would tell them to a customer on the phone. We move households within a radius of fifty kilometers around Utrecht. Packing service is optional and costs extra. We do not work with moving lifts for apartments above the fourth floor. This kind of concrete sentences are uncomfortable to write, because they sound less impressive than we stand for top quality. But they are exactly what both an AI assistant and a hesitant customer need to make a decision. Atmosphere sometimes convinces people, but facts answer questions. And answering a question is exactly what searching is about, whether via Google or via an AI assistant, it all comes down to.